When Brand & Customer Experience Collide

The Internet has been a boon and a bust for product manufacturers. On the one hand, it has never been easier for consumers to find and purchase a company’s products. On the other hand, for companies trying to … Read More

Customer Experience: Phase 2 – Assess

How to get prospective customers to assess your product or service. Note: this article series is written for both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies. In today’s world, many B2B … Read More

Customer Experience: Phase 1 – Discover

How to ensure your product or service gets noticed in a noisy world. Let’s be honest, most people have no idea why they buy one product versus another. And most companies who make products or services have no … Read More

Owning Your Brand

I just received the graphic below as part of a marketing campaign and laughed out loud. For anyone who has seen the Netflix original documentary “Fyre, The Greatest Party That Never Happened” you know why. Take … Read More

Earning Brand Loyalty

Another business lesson taken from everyday life: brand loyalty (or love) is earned, not bought. This sweet video of a man surprising his girlfriend by shaving his own hair after helping her shave hers because of … Read More

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